Start-Up Contest

start-up contest

We are inviting independent startup beauty brands, who are seeking investment, acquisition or marketing to join the shark tank-inspired INNOCOS startup pitch.

Welcome to the INNOCOS Top 10 innovations in beauty, wellness and health

INNOCOS is proud to be partnering on a global search for leading science-backed biohacking startups, relevant to the beauty industry.

Biohacking startups are pioneering the future of the beauty industry by leveraging innovative technologies and scientific breakthroughs to create more effective and personalized beauty solutions. We’re seeing a huge number of solutions around personalised skincare, nutricosmetics, biotech-beauty, microbiome and anti-aging treatments.

We believe that industry transformation will happen when startup innovation meets corporate scale, and that’s what INNOCOS is all about - about connecting the world’s leading startups to the world’s largest beauty corporates to explore partnership opportunities.

Following a global search where your solution has been shortlisted to pitch to and network with global brands, as part of the INNOCOS startup showcase. Our panel may have a few additional questions to clarify with you prior to confirming your selection in the Top 10, so thanks in advance for helping us assess the suitability of your solution.

If selected, we hope this will be an incredible opportunity for you and your company as you engage in top-to-top discussions with some of the world’s leaders from the beauty industry.

ABous Us

What is The Start-Up Contest

Each brand which will be selected by our committee will be given a platform to introduce themselves and their products to a panel of industry judges from leading beauty brands at INNOCOS Napa Valley, Cyprus or Singapore.

If selected, we hope this will be an incredible opportunity for you and your company as you engage in top-to-top discussions with some of the world’s leaders from the beauty industry.


Why apply?

An exclusive opportunity

For you to be featured in the shark-tank inspired format short pitch to industry leaders and investors in front of live audience of conference attendees.

Maximise exposure

Your solution will actively be promoted through INNOCOS communication channels, with opportunities for additional media coverage.

Real-time feedback

Our jury of corporate leaders will ask questions & provide feedback, inspiring others to engage.

Demo & co-create

You’ll be given your own demo space to connect with corporate leaders and explore opportunities to collaborate.

Chief Judge

Iryna Kremin
Founder of INNOCOS

Bringing together top Beauty industry leaders

Exclusive opportunity to pitch with only 9 other start-ups

Ability to demonstrate your product/solution to delegates.


What Are the Key Deadlines?

The Deadline to Apply for Startup Contest in Napa Valley is January 30 2023
The Deadline to Apply for Startup Contest in Cyprus is March 10 2024

How Do I Apply?

To submit an application, click the APPLY NOW button here: is important that you submit and pay for your application by the applicable deadlines to benefit from the various pricing tiers built into the Awards program. No applications will be accepted after the final deadline. No exceptions can be made. Entries may be submitted by agencies on behalf of clients.

Is There a Fee to Join the Startup Panel?

Applications are free of charge. Once you are selected to present at the event, you have a choice to come for the pitch only and if you would like to stay for all event and network with executives and investors, you will be offered a special discount to buy a ticket.

Eligibility Requirements

Entries will be accepted from any brands 5 years old or less, in the health, beauty and wellness industry, with Proof of Concept. Businesses from around the world—including the largest multinational conglomerates and small-but-mighty companies—are encouraged to apply.

When Will the Chosen Startups Be Announced?

Top 10 brands selected will be confidentially notified in advance to allow ample time to plan travel to Berlin or Austin to accept their award in person. Each winner will receive a special discount to attend the event, should you choose to stay for all 2 days. All other expenses related to traveling to Berlin or Austin for the INNOCOS Summit will be the responsibility of the participants.

Up Arrow