Free The Birds Unveils INNOCOS' Stunning New Brand Identity



Brand elevation agency Free The Birds unveils new brand identity for global beauty, health and wellness summit, INNOCOS

Free The Birds Unveils INNOCOS' Stunning New Brand Identity
INNOCOSis the leading platform where beauty and wellness executives gather to forge meaningful connections, share knowledge, and inspire innovation
Free The Birds creates comprehensive brand guidelines to define visually and verbally how INNOCOS will be communicated across a multitude of touchpoints


INNOCOS, the leading global summit and thought leadership platform which brings together key figures in cosmetics,personal care and fragrance industries, announces today a new visual identity for the organisation, created by independent brand elevation agency, Free The Birds.

This series of premier, international events champions diversity and inclusion in these global industries. Bringing together major decision makers and industry leaders, members of the INNOCOScommunity share insights on the trends, innovations and news that are fuelling the world of beauty and wellness. Free The Birds was tasked with creating a refreshed brand identity which communicated the significance of INNOCOS in engaging with the most prominent figures of these powerful industries,alongside its core values of collaboration, empowerment, and a passion for excellence.


The new branding features a distinctive circle icon, symbolising the essence of INNOCOS: people coming together. Whether it's through summits,awards, CEO Inner Circle dinners, or podcasts, the new logo speaks to INNOCOS’ dedication to fostering connections, celebrating shared interests, and driving progress.


The bold circles also allow for the implementation of a dynamic system which helps members to navigate through all that the organisation, its festivals and the thought leadership platform has to offer. It is designed to create a flexible, fresh means of communicating each of these key categories, whilst creating a robust foundation for the addition of new pillars in the future. For brands today with such diverse, rich offerings, this ability to visualise flexibility in the layering of digital,social and print mediums is a vital consideration when approaching a rebrand.


Cobalt blue has been selected as the primary colour, which is connected to nature, sky, and water, and reflects the soothing and peaceful vibes of INNOCOS’ events, held in beautiful resorts fromNapa Valley to Rhodes and Singapore. The colour represents stability, calmness,and the natural elements surrounding the industry experts in attendance, as they gather to meditate, recharge, and create. At the same time, this vibrant colour reflects the bold and future-facing nature of INNOCOS, built on a foundation of innovation.


Founderand professional connector, Iryna Kremin, sought a new look and feel to be implemented across multiple touch points, including website, e-marketing and event literature.  


This also included building a home for the Beauty BiohacksPodcast, where Iryna - as host - invites top beauty, health, longevity and wellbeing experts to talk about optimising your health, beauty and wellbeing with the help of the latest science, nutrition, technologies, and data-drivenself-experiments.


Nick Vaus, founder and Managing Partner at Free The Birds shares, “Our tenure in the beauty, wellness and healthcare space has provided us with a strong understanding of what it takes to communicate the significance of a brand and its ability to unite customers,enthusiasts and experts. INNOCOS is the ultimate example of a platform which does exactly that. We are thrilled to have supported Iryna and her team in bringing a refreshed visual identity to life that speaks to their dedication to innovation and collaboration. Ultimately, a community of excellence.”


Iryna Kremin, founder of INNOCOS, adds, “Over the past year, INNOCOS has been on an incredible journey of growth and evolution. As we expanded our focus from being a senior executive marketing and innovation summit in cosmetics and personal care to embracing wellness, longevity, and health, we realised the need for amore vital, more recognisable branding to reflect our new direction. As we embark on this transformative journey into 2024, every aspect of our brand is open for reinvention, and Free the Birds was the perfect partner to help us redefine our identity.”


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Free The Birds Unveils INNOCOS' Stunning New Brand Identity